The global holding company Starcom Mediavest Group was formed in Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMGs first CEO upon its formationFormer CEO Laura Desmond became one of the business worlds youngest CEOs ever when she was named to the position in .
Dubai, February On the heels of launches in the US, Russia and Africa, Starcom Mediavest Group (SMG) is continuing to globally strengthen and roll out its sports marketing capability SPORTS at SMG with the latest addition in the MENA regionPress Release Feb Etihad Airways partner airlines select Starcom as new global media
Finally, in , Starcom and MediaVest's dual status was formally resolved with the announcement of their merger to create Starcom MediaVest Group (SMG)Because of brand conflicts, the two arms remained separate in the UK, US and Brazil, but elsewhere most dual operations between the Leo Burnett and D'Arcy groups were merged, mostly as Starcom.
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Starcom Australia took a creative leap off a pro bono briefKoalas were on track for extinction in New South Wales, Australia by and the WWF needed to create a groundswell of support to influence state politicians.
Another recent decision taken by Publicis Media is to absorb MV and Tapestry, agencies that before were focused exclusively on U.Smulticultural and Hispanic business into their general market agencies(Publicis has four global agency brands Mediavest Spark (Now Spark Foundry), Starcom, Zenith and Blue (the former Optimedia).
Starcom is an international media network, with headquarters in Chicago is part of Frances Publicis, the third largest communications group globally History The global holding company Starcom Mediavest Group was formed in Jack Klues, who had been
Starcom MediaVest Rolls Out PACE Panel Worldwide March Media giant Starcom MediaVest Group (SMG) is expanding its PACE Panel platform, which combines media usage diary data, passive mobile usage data and custom research panel capabilities.